How we do it?
Through my years of experience, I struggled to see how many brands targeted a specific set of consumers needing skincare. What about the younger consumers? If we focused on them, we might be able to great ideal consumers for the long term by understanding what they need in skincare. Raising two daughters, I saw the process of misleading products first hand. They would be upset with their skin thinking that the products were causing acne or skin irritations when in fact, it was how they applied them, what they were using and not knowing why they used specific products in the first place. There are many natural products out in the market today, but with limited vision. Many of them formulate as we did many years ago, by using what the earth provides. My objective is to help build a community where companies communicate their ideas and passions through their brands. By helping safeguard their focus and not following greater masses in the market. The community could help develop projects of cooperation between these companies to help them grow to their potential and communicate their messages without ever losing sight of who they are.
I believe there is strength in knowledge which grows a community of consumers and companies that want to leave an impact in today’s world.
10
countries lived in
From the North & Latin America, Europe and the Middle East, I have developed my understanding on how cultures view the importance of beauty and health.
10
projects
Formulated natural products for certification, created brands for Markets in Japan, Italy, Greece, France and Poland. Helped develop a company from ground up and gave business courses from sales to cross-cultural communication to helping companies do business in other countries (In sectors such as consumer products, software and design).
14
years of experience
Worked in the cosmetic and design industry for over 17 years. Experienced creating brands and launching new products.